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FashionWeek

FashionWeek



It is that time of the year again when the fashion industry embarks on its hop-around-the-globe journey: all in the name of fashion. It starts in New York, hops to London, to Paris, to Milan, you know the drill. Everyone who is anyone in that world -- and can afford it, lives for that time! Me included.

Fashion houses spend unimaginable amounts of money for 6-12 minutes (occasionally longer) runaway spectacles designed to overpower the senses; celebrities and starlettes flock or are paid to sit in the front rows; bloggers, social-media made billionaires, and editors snap pictures, feverishly add to their selected mediums, the industry indulges in opulence in pre and after parties .... and then everyone else is just in for the ride. It does not sound like it is a winning proposition that could endure, and yet it has and it will. Why!? Because we are all in on it: we wait, we gawk, and then ... we buy ... and we buy more.

welcome to fashion!

(I will be back to post the best looks of this insane world soon ...)
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